I’m Maria Carrillo López, an Art Director with nearly a decade of international experience at McCann Romania, LePub Italy, and now DAVID Madrid. I’ve had the privilege of crafting campaigns for iconic brands such as Coca-Cola, Heineken, Dove, Hellmann’s, Netflix, Burger King, Kimberly Clark, Oreo, Beko, Tecate…
I believe bold ideas can push boundaries and open space for more inclusive, meaningful conversations in our industry. That belief has led me to focus on work that promotes equality, challenges stereotypes, and builds meaningful conversations. This vision has been recognized with over 60 international and regional awards, including 12 Cannes Lions for 6 different ideas. In 2024, I was selected for the global See It Be It cohort, a milestone that reflects my personal mission to advocate for equity and representation in the creative industry. In 2025, I was also recognized by The One Show as one of the Next Creative Leaders that shape the future of our industry.
As an active member of Más Mujeres Creativas, a network in Spain that supports and uplifts women in advertising, I advocate for equity, and inclusion in our industry. I believe there’s no shortage of talent, only a lack of visibility. Our industry needs more voices shaping what comes next, and I’m here to be part of that change.
✹ Awards & Recognition
Cannes Lions
2025 Gold ‘Shades of Red’
2025 Bronze ‘Shades of Red’
2025 Bronze ‘Shades of Red’
2025 Shortlist ‘Shades of Red’
2025 Shortlist ‘Shades of Red’
2024 Bronze 'Lupin on the move'
2024 Silver 'Trust the twist'
2024 Bronze 'Trust the twist'
2024 Shortlist 'Trust the twist'
2024 Shortlist 'Trust the twist'
2024 Shortlist 'Trust the twist'
2024 Shortlist 'Trust the twist'
2024 See It Be It Cohort
2023 Bronze 'Nobody watches women's football'
2023 Shortlist 'Nobody watches women's football'
2022 Silver 'The Virtual Heineken Silver'
2022 Silver 'The Virtual Heineken Silver'
2022 Silver 'The Virtual Heineken Silver'
2022 Bronze 'The Virtual Heineken Silver'
2022 Shortlist 'The Virtual Heineken Silver'
2022 Shortlist 'The Virtual Heineken Silver'
2022 Shortlist 'The Virtual Heineken Silver'
2019 Silver 'Internet Residency Exam'
Eurobest
2024 Silver Oreo 'Truts the twist’
2024 Silver Oreo 'Truts the twist’
2024 Bronze Oreo 'Truts the twist’
2022 Grand Prix 'The Virtual Heineken Silver'
2022 Gold ‘The Virtual Heineken Silver'
2022 Gold ‘The Virtual Heineken Silver'
2022 Bronze 'The Virtual Heineken Silver'
2022 Bronze 'The Virtual Heineken Silver'
2022 Shortlist 'The Virtual Heineken Silver'
Clio
2024 Bronze Netflix 'Lupin on the move'
2024 Bronze Netflix 'Lupin on the move'
2024 Shortlist Oreo 'Trust the Twist'
2023 Silver 'Nobody watches women's football'
2023 Bronze 'Nobody watches women's football'
2023 Silver - 'The Virtual Heineken Silver'
One Show
2024 Silver 'Lupin on the move'
2023 Merit 'The Virtual Heineken Silver'
Lia
2024 Bronze Oreo 'Trust the twist'
2024 Bronze Oreo 'Trust the twist'
2024 Bronze Oreo 'Trust the twist'
2023 Silver 'Nobody watches women's football'
2023 Bronze 'Nobody watches women's football'
2022 Bronze 'The Virtual Heineken Silver'
Golden Drum
2023 - Agency of the Year - 'Publicis Italy-Le Pub'
2023 Grand Prix 'Nobody watches women's football'
2023 Grand Prix 'Nobody watches women's football'
2023 Gold 'Nobody watches women's football'
2022 - Agency of the Year - 'Publicis Italy-Le Pub'
2022 Grand Prix 'The Virtual Heineken Silver'
2022 Silver 'The Virtual Heineken Silver'
2022 Silver 'The Virtual Heineken Silver'
2022 Silver 'The Virtual Heineken Silver'
2022 Silver 'The Virtual Heineken Silver'
2022 Bronze 'The Virtual Heineken Silver'
2019 - Network of the Year - ‘McCann Romania’
2019 Shortlist 'Internet Residency Exam'
2018 Silver Coca-Cola Festival Bottle'
2018 Silver 'Coca-Cola Festival Bottle'
New York Festival
2022 Bronze 'The Virtual Heineken Silver'
2022 Finalist 'The Virtual Heineken Silver'
2022 Shortlist 'The Virtual Heineken Silver'
2022 Shortlist 'The Virtual Heineken Silver'
✹ Experience
2024- now DAVID Madrid
2020-2024 LePub Italy
2017-2020 McCann Romania
✹ Contact
@ mariacarrillo.ad@gmail.com
📞 +34 622 213 163
✹ Jury & Speaker
2026 / Cannes Lions / See It Be It / Jury
2025 / Cannes Lions / See It Be It / Jury
2025 / Cannes Lions + El Sol / See It Be It Spain / Jury
2024 / Cannes Lions / See It Be It Digest / Speaker
2023 / ArtCor / Speaker