DOVE x REDDIT
r/eal reviews

For DAVID London’s first campaign for Dove, we entered the comments section of the most honest place on the internet.

Flipping the script on influencer culture by bringing a new kind of real. One where an iconic brand is willing to risk it all by publishing everything people are saying about their product, even the negative, so that women can make more real, informed decisions based on honesty, not perfection.

Agency: DAVID London
Role: Art Director