The Virtual Heineken Silver

If you want to do something fresh in 2022, you do it in the metaverse.

So Heineken launched its new extra fresh beer exactly there. People went crazy about the new virtual Heineken Silver.

Everyone tried to try it, even our competitors. And not only in the metaverse. The virtual beer was all over the web and even in the real world on delivery apps, in supermarkets and in real bars. People were craving to taste a beer that didn’t exist and that’s when we ended up this nonsensical madness and we launched it in the real world: this time Extra fresh for real.

3x Silver — Cannes Lions 2022

1x Bronze — Cannes Lions 2022

3x Shortlist — Cannes Lions 2022

1x Grand Prix — Eurobest 2022

2x Gold — Eurobest 2022

2x Bronze — Eurobest 2022

1x Shortlist — Eurobest 2022

1x Silver — Clio 2023

1x Merit — One Show 2023

1x Bronze — LIA 2023

1x Grand Prix — Golden Drum 2022

4x Silver — Golden Drum 2022

1x Bronze — Golden Drum 2022

1x Bronze — New York Festival 2022

1x Finalist — New York Festival 2022

2x Shortlist — New York Festival 2022

Agency: LePub Italy
Role: Art Director