Poise: Hidden Kegel

1 in 4 women over 35 experience bladder leakage, yet 80% never speak about it—not even with doctors.
Weekly Kegel exercises can reduce leakage by up to 80%. Yet fewer than 2% of women do them—because, let’s face it, they’re boring.

We partnered with a top dance influencer and a pelvic floor physiotherapist to create a fun choreography that subtly incorporated Kegel exercises—encouraging more women to care for their pelvic health.

Agency: DAVID Madrid
Role: Art Director