Kimberly-Clark
Poise Hidden Kegel
1 in 4 women over 35 experience bladder leakage, yet 80% never speak about it—not even with doctors.
Weekly Kegel exercises can reduce leakage by up to 80%. Yet fewer than 2% of women do them—because, let’s face it, they’re boring.
We partnered with a top dance influencer and a pelvic floor physiotherapist to create a fun choreography that subtly incorporated Kegel exercises—encouraging more women to care for their pelvic health.
Credits
Anunciante: Kimberly- Clark
Brand: Poise
Agency: DAVID São Paulo
CCO: Saulo Rocha
Global CCO & Partner: Pancho Cassis
ECD: Fabrício Pretto, Rogério Chaves e Marie Julie
Global Creative Director: David Krueger
ACD: Giulia Ferrarezi, Renato Simon
Copywriter: Luiz Brodo, Miguel Ángel Gómez
Art Director: Maria Carrillo, Fernando Rihan
Account: Tom Gil, Natalia Rakowitsch, Mariana Barreiros, Amanda Mezejewski
Head of Account: Lucila Mengide
Agency Producer: Fernanda Peixoto
Social & Influencer Director: Joel Antunes