Heineken
’Nobody watches women’s football”
During Euro 22 negative comments about women’s football skyrocketed online.
We let the crowd answer the trolls by themselves.
Credits
Anunciante: Heineken
Brand: Heineken Euro2022
Agency: LePub Italy
CCO: Mihnea Gheorghiu, Cristiana Bocassini, Bruno Bertelli
ECD: Eoin Sherry, Andrey Tyukavkin
Creative Team: Jonay Sosa, Maria Carrillo