Can Google pass the medical exam?

If people treats Google as a doctor, let’s test it as a doctor.

In Romania self medication is a huge problem, so big that the pharmacists lax behaviour has turned the country into the most antibiotic resistant in the world.

We helped the country fight this tension by triggering a national conversation and increasing the doctor appointments by 43%.

1x Silver — Cannes Lions 2019

1x Shortlist — Golden Drum 2019

Agency: McCann Bucharest
Role: Art Director