Oreo: Trust The Twist

What if we could leave to someone else all the decisions we have to make on a daily basis? This is a lighthearted campaign that suggests people to leave all their daily life choices in the “hands” of an Oreo cookie, presenting the ritual of the Twist as the next decision making tool, as iconic as the flipping of a coin.

Global platform launched in more than 70 countries.

1x Silver — Cannes Lions 2024

1x Bronze — Cannes Lions 2024

4x Shortlist — Cannes Lions 2024

3x Bronze — LIA 2024

1x Shortlist — Clio 2024

2x Silver — Eurobest 2024

1x Bronze — Eurobest 2024

Agency: LePub Italy
Role: Art Director